Empowering people

Robert Townsend headed American Express and later Avis Rent-a-car and told the world that at Avis, “We Try Harder.” In the late 1980’s, Townsend was interviewed – conversation style – by Tom Peters who is best known for co-authoring the best selling book on business, “In Search of Excellence.” Townsend told the story of a …

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The Power of the Web

Executive Summary Companies are losing money and customers through poorly conceived internet marketing efforts. Today firms are using the internet to market existing products to existing customers in the existing way. The results are lukewarm, at best. To succeed, firms might be wise to look at new ways to get new customers with new products. …

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