branding

Going back to DuPont

“You can’t go home again,” wrote Thomas Wolfe. In the next several weeks I will be blogging on my memories of starting out – my first position out of college – and how I chanced to be hired by E. I. du Pont de Nemours and Company, Inc., of Wilmington Delaware. I hope this will …

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Empowering people

Robert Townsend headed American Express and later Avis Rent-a-car and told the world that at Avis, “We Try Harder.” In the late 1980’s, Townsend was interviewed – conversation style – by Tom Peters who is best known for co-authoring the best selling book on business, “In Search of Excellence.” Townsend told the story of a …

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