But is it fun?
Customers don’t want a 1/4-inch drill; they want a 1/4-inch hole. So said Ted Levitt and his article, “Marketing Myopia,” stands as a classic. In my own experience at Hewlett-Packard Medical Electronics, our engineers were positively charmed by their inventions, but what the savvier marketing folks understood was that the patient’s vital signs were not the central reason the equipment was purchased - although it was very important - but more to the point, the physicians and staff wanted a trend line....