in search of excellence

Executive Summary Companies are losing money and customers through poorly conceived internet marketing efforts. Today firms are using the internet to market existing products to existing customers in the existing way. The results are lukewarm, at best. To succeed, firms might be wise to look at new ways to get new customers with new products. ___________________ The Power of the Web Clayton Christensen’s book The Innovator’s Dilemma rocked conventional business thinking when it came out in 1997....