Is your company sales-driven or marketing-driven? There is a difference.
My colleague and friend, Hak, made an observation about types of firms based on whose hand is on the tiller. Sometimes I am reminded of the classic game The Secret of Monkey Island. Stan is a sales guy and it doesn’t much matter what he’s selling. There are basically two types; there are others, but they’re in the noise. They describe themselves when they describe their company philosophy. One type says they are “customer driven....